閥門企業緊跟時代潮流才能在市場中立于不敗之

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閥門企業緊跟時代潮流才能在市場中立于不敗之
發布時間:2019-12-04 15:17:45 點擊浏覽:
觀察中國閥門的市場現狀,如何打好一場突圍戰,才是我們要認真面對的現實。根據個人多年的閥門市場經驗來看,中國閥門需要做好以下幾方面的工作,才能真正打好這場閥門突圍戰突破傳統銷售渠道模式,展開新型渠道銷售。
 
    傳統渠道如門店銷售,工程銷售包括後來的網絡銷售等,雖然網絡銷售在金融危機下,能起到一定的快速銷售作用,但網絡銷售并不會讓你這麼輕松賺更多的錢的,如廣告推廣費,再加上網絡本就是一個價格殺手,以上這些讓你在看到銷售量上升、表面風光的同時卻并沒有看到公司帳戶資金有想象中的那樣上升。
 
    網絡銷售,在金融危機以前,對于閥門這種大型産品,且對于中國使用者喜歡眼見為實的消費觀念來說,可能難以啟用,然而,金融危機卻給了我們一個這樣的機會,中國使用者經過多處的互聯網浪潮的洗禮,也開始慢慢接受虛拟網絡與現實生活之間的差别和聯系了。再加上小型産品網絡銷售的習慣,使使用者慢慢轉向于大型消費品的網購習慣。時機恰到好處,我們應該開始建立起網絡銷售的團隊,建設網絡銷售的平台,網站建設可參考一些小型産品的網絡銷售平台,再自己摸索一套行之有效的網購流程,即為自己節省了大量的門店費用、公關費用及人員費用,同時,又滿足了使用者現行的采購時尚行為。雖然前期可能達不到現在渠道的銷售量,但互聯網的發展是一股不可截止的流行風,金融危機也總有一天會慢慢退去,機會總是給一些有準備的人,花較少的費用為以後的銷售打好一個堅實的平台,卻是現在可能難以想象得到的效果。   
 
    我國從改革開放那天起,就一直喊着高質量融合,創新,做強民族品牌的口号,但縱觀所有市場,特别是中國閥門市場,真正做了這句話的廠商,又有幾家呢?融合變成了直接抄襲,創新變成了一句口語,雖然也有上海閥門的一些知名閥門品牌如上海良工、滬工、開維喜等等。很多企業每年上海閥門展都能拿得出自己的創新技術,或者自己在産品設計上能獨樹一幟。
 
    社會在不停地發展,時代在不停地改變,而使用者的審美觀也會随着時代的發展而改變,以應對高質量時尚的要求,明保作為上海的知名閥門品牌,隻有緊跟時尚潮流,設計真正符合現代社會時尚審美觀的産品,才能在市場中立于不敗之地。
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